About

Why we exist - 

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We have a clear vision for how we want to change the world. It's the driving force behind everything we do. It comes directly from the reason why the Fraser Valley Feline Welfare Society was established, and why so many caring people help and support us today. 

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Our vision is a society where every cat has their best possible life because they are protected, cared for and understood by everyone.

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It's not an easy thing to achieve, but that's the point. It's challenging and ambitious. But by moving towards it we'll continually make the world better for cats, all other animals, and people.

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What we do - 

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We also have a clear definition of what we all do at the Fraser Valley Feline Welfare Society - the mission we are on to deliver our vision.

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We are a movement of people championing the welfare of cats. We want to help lead society in a richer understanding of all cats and care for those that need our help.

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We create that richer understanding through a singular purpose: To help people see the intrinsic worth of all cats.

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Because if we can help everyone to better understand cats and their needs, we can help them to behave differently towards them, to care for them in the best way and to ensure the world appreciates and protects cats. 

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How we do it - 

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Our Values

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As a movement of people, we all share a common set of principles that influence the way we do things. Our shared values act as a guiding compass to shape our behaviour and the decisions we make. They create consistency - so that wherever and whenever people encounter the Fraser Valley Feline Welfare Society, they always get the same experience. When we all operate consistently together, we really do help everyone to see the world through cats' eyes and create a richer society.

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We put cats first

We are here for all cats. Their welfare is at the heart of our organization. We give them a voice and provide them with care and compassion when they need us. Cats enrich our lives, we aim to enrich theirs, celebrating and appreciating differences in each other, cat owners and in every cat.

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We work as one

We are the heart of a network that connects people who care about cats. We don't stop there; we continue to create more partnerships and expand our reach. We share our passion for cats, seek different perspectives and experiences.

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We are courageous

Doing the right thing requires courage and bravery. We want to be known and trusted, that means we must be honest, open and transparent. It means we own our actions and are always authentic. And we continue to raise the bar on cat welfare standards.

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We acknowledge

We want to be here for all cats, and we can only do this by continuing to learn and share our expertise. We will make decisions based on evidence, see the bigger picture and strive to have the biggest impact. As experts, we share our knowledge and expertise freely. We will never stop learning about cats and their needs.

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These values are not new to the Fraser Valley Feline Welfare Society - they are deep-rooted within our organization. By setting them out in our new strategy, we can ensure them across everything we do. 

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How we do it - 

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There are millions of cats in Canada and although we're doing a great job, we're only reaching a fraction of those we could help. We believe that every cat - not just those that come into our care - deserve our help, and that we have the opportunity to do so much more for every type of cat in every situation. We have the ability to positively impact the lives of many, many cats.

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To reach more cats we must reach more people. 

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By helping people to think and act differently towards cats, we can prevent cruelty and mistreatment. We can reduce the need for rehoming, and we can make sure people really appreciate what cats bring to the world. As people who live and learn for the cats, we will share our knowledge, encouraging more people to come to us for accurate information and advice. And by becoming a leader for all things cats, we can positively influence policy to make Canada a better place for them and help influence the way the world sees cats.

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By developing new services, we can extend our reach, better use of resources and focus our efforts where they will have the greatest impact. That doesn't mean stopping and complementing existing services. By strengthening our communications and our brand, we can increase the recognition and understanding of what we do and help people see the intrinsic worth of all cats. 

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To read more about our mission, vision, and goals please see our Strategic Plan.